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Cash Box Reviews - JANUARY 12, 1957
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Bruce
2024-08-27 15:19:36 UTC
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JANUARY 12, 1957

https://www.worldradiohistory.com/Archive-All-Music/Cash-Box/50s/1957/CB-1957-01-12.pdf


The Cash Box Disk of the Week

ELVIS PRESLEY (RCA Victor 20/47-6800)

“PLAYING FOR KEEPS” (2:50) [Hi-Lo BMI—Kesler]
“TOO MUCH” (2:30) [Southern Belle-Elvis Presley BMI —Rosenberg,
Weinman]

The amazing Elvis continues to shatter sales statistics with every
release. “Don’t Be Cruel” is still selling well after many weeks on the
market. “Love Me Tender” is the nation’s #3 best seller and his EP
including “Love Me” keeps selling like a single. The idol of the
teenagers has a tremendous new two-sider that should be on the charts in
a matter of hours. Housed in a deluxe 4-color glossy sleeve, the disk
features “Playing For Keeps” and “Too Much”. Both halves are emotional
love items with a torrid beat, exciting guitar work and strong
accompaniment from the Jordanaires. Presley’s latest appearance on the
“Ed Sullivan Show” will send this coupler skyrocketing.




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SIL AUSTIN (Mercury 71027)

“THE LAST TIME” (2:38) [Norbay Music BMI]
“THE BIRTHDAY PARTY” (2:24) [Danbury Music BMI]

Sil Austin makes his new year bow on the first working day of the new
year with a two sider that, in view
of his great selling “Slow Walk”, is bound to take off in good style.
Both decks, instrumentals, are equally strong—delightfully arranged, and
excitingly delivered. “The Last Time” is a middle beat, rhythmic jumper
with an infectious flavor and a toe tapping inducer. “The Birthday
Party” is also a middle beat bouncer with the same coloration and
feeling. Two sides with plenty on the ball. John Publik will have to
pick the winner
here.

both sides -


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JAMES BROWN (Federal 12289)

“JUST WON’T DO RIGHT” B (2:31) [Armo BMI — James Brown]
James Brown turns in a stirring performance as he sings a slow beat
shuffle bounce. Deck is excitingly
done and could stir up some strong action. Watch it.



“LET’S MAKE IT” (2:22) [Armo B+ BMI — James Brown]
Brown shouts out a slow beat jump with all the gusto at his command. It
is a rocking wax on which
Brown pulls out all the strings. Good coupler.



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LUTHER AND LITTLE EVA (King 5010)

“LOVE IS STRANGE” (2:41) [Ben Ghazi BMI — Ethel Smith]
Luther and Little Eva cover the hit version by Mickey and Sylvia and
give it a similar treatment. Could
make out in areas not already taken over by M & S. However on the
overall picture we think it is too
late to head off the Groove original.



“AIN’T GOT NO HOME” (2:33) [Arc BMI — C. Henry]
Luther and Little Eva cover another hit on this deck and the comments
above apply to this plate.



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DANNY COBB (De Luxe 6106)

“I’LL LOVE YOU (Till The Day I Die)” (2:29) [Men-Lo BMI —Korneygay,
Winley]
Danny Cobb wails a slow, rhythmic love song with a strong individual
styling. Good talent gives the tune
something different and a good chance to break out. This fella stands
close watching. Ditto the deck.



“HEY, MR. WARDEN” (2:35) [Goday BMI — Jack Hammer]
Cobb chants a middle beat bouncer. Cobb tells the tale of the convict
who is ordering his last meal. The man orders all sorts of impossible to
deliver delectables. Fair deck.



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RUTH & AL (Imperial 5414)

“HELLO BABY” (2:06) [Commodore BMI — Bartholomew, Durand]
Another boy-girl duo. Ruth and Al dish up an infectious quick beat
bouncer with a cute lyric.
Sprightly effort with a light touch. Ok wax.



“REAL GONE PARTY” (2:04) [Reeve BMI — Bartholomew, Reed]
Another quick beat bouncer with a pleasing delivery. Nice vocal
teamwork, but weak material.



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THE RAY-O-VACS (Atco 6085)

“CRYING ALL ALONE” (2:38) Dt [Ulysses & Bagby BMI — Howard, Williams]
The Ray-O-Vacs offera slow, rhythmic bailad blues. Lead gives out with
an emotional delivery. Does a moving,
strong job on the melodic item. Solid wax that should get a good
reaction.



“PARTY TIME” (2:44) [Ulysses& Bagby BMI — Walker, Waker, Williams] The
back is a quick beat jump with a shouting lead. Rocking side predicting
a good party tonight. Lindy deck for the teener who wants the big beat.



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THE TRU-TONES (Chart 634)

“TEARS IN MY EYES” (2:10) [Sherlyn Music BMI — Stone, Patton]
The Tru-Tones blend softly on a slow beat blues ballad and come up with
a pleasing side. Pretty melody
tenderly offered. Good wax.

both sides -


“MAGIC” (2:15) [Sherlyn Music BMI — Stone, Patton]
The Tru-Tones team on a middle beat ballad bouncer. Good tonal teamwork
and delivery of the bouncer
with a restrained, easy-to-listen-to sound. Like both decks.

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SONNY THOMPSON (Chart 637)

“DRIVE IN” (2:30) [Pelican BMI—Thompson]
Sonny Thompson and his band wax a middle beat bouncer instrumental. Good
solid rhythmic effort.

both sides -


"DRIVE OUT” (2:05) [Pelican BMI — Thompson]
Similar pattern in beat and treatment.

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BIG JOHN GREER (King 5006)

“SWEET SLUMBER” (2:29) [Advance ASCAP — Millinder, Woode, Neiburg]
Big John Greer sings a slow lovely ballad with a tender treatment.
Delicate offering with a distinctly pop lyric.
Easy to take wax.

“MIDNIGHT RAMBLE” (2:00) [Royal BMI-—Big John Greer]
Big John Greer shows off his tenor sax talents on this instrumental
deck. A middle beat bouncer for the foot
tapper.



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BOBBY LORD (Columbia 40819; 4-40819)

“YOUR SWEET LOVE” (2:14) [Golden West BMI—W. Jackson]
Bobby Lord turns in a winning performance as he effectively multiple
vocals a middle beat love piece
that’s gonna stir up loads of attention. Watch it. Could bust wide open.



"MY BABY’S NOT MY BABY ANY MORE” (2:10) [Acuff-Rose BMI—F. Bryant, B.
Bryant]
Lord’s voice never sounded better as he double-tracks this infectious,
quick beat romantic weeper. Two
excellent chart contenders.



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2024-08-29 03:04:08 UTC
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https://www.youtube.com/watch_videos?video_ids=OGfSr1L4LN0,GPc8XNtlDk4,Cy4_DlYzyoc,yJeQIUQst4U,3XtyLPq5Low,LiGU93SGEDc,6GaPSv9kvhM,3jM5DIn1lpE,M-I5btw_TG4,st1ISm3Buno,I0ZOr2F6bZw,YEpV_-VHUk0,dIIvtcfxqpY,d1prLQ_YXKM,r21L5K2O1Gc,pN3VqLA_POI,qMimMtr_CsI,zyrIsQx2P8o,

ELVIS PRESLEY (RCA Victor 20/47-6800)
01. Playing For Keeps
02. Too Much

SIL AUSTIN (Mercury 71027)
03. The Last Time
03. The Birthday Party

JAMES BROWN (Federal 12289)
04. Just Won’t Do Right B
05. Let’s Make It

LUTHER AND LITTLE EVA (King 5010)
06. Love Is Strange
07. Ain’t Got No Home

DANNY COBB (De Luxe 6106)
08. I’ll Love You (Till The Day I Die)
09. Hey, Mr. Warden

RUTH & AL (Imperial 5414)
10. Hello Baby
11. Real Gone Party

THE RAY-O-VACS (Atco 6085)
12. Crying All Alone Dt
13. Party Time The

THE TRU-TONES (Chart 634)
14. Tears In My Eyes
14. Magic

SONNY THOMPSON (Chart 637)
15. Drive In
15. Drive Out

BIG JOHN GREER (King 5006)
NA. Sweet Slumber
16. Midnight Ramble

BOBBY LORD (Columbia 40819; 4-40819)
17. Your Sweet Love
18. My Baby’s Not My Baby Any More

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